CX & Journey Tools
using CX toolkit combined w/ UX testing & experiential analytics to monitor and prioritize experiences
Specific efforts tied to integrated media & activation allocations for business segments through .com, search (paid + organic), display advertising, and social media, leading to defined optimizations for brand growth, lead generation workflows, data room integrations, and SEO-to-web engagement models.
Journey maps visualizing client behaviors and emotions, driving new enhancements and capabilities across the full journey lifecycle
(serving as an output from discovery research and insight recommendations)
Persona development for specific segments tied to business priority, enabling deeper targeting and activation
Roadmap priority matrix, triangulating enhancement, content, and research needs
Net-new web environment built with specific digital literature across online journey(s)
