Product Management
enabling customer preference & personalization through product development, new UX/UI elements, & amplified CX touchpoints
* Launched responsive deposit & credit card program through online & mobile application + rollout of new features – online account origination, Mobile ID Scan w/ ability to scan license, Pre-Screen w/ ability to pre-screen customers for cross-sell and/or new account placement online, and ThreatMetrix served as fraud protection
* Re-skinned customer experience via mobile and desktop for accounts, inclusive of new tools for account summaries and financial savings
* Designed new cross-sell + up-sell program prompting messaging online & next-best nudge
* Rolled out MVE + 3 additional phases of Business Suite (web integration) for Business Banking online capabilities, including new widgets and tools for both retention and acquisition purposes (personalization via preference center added)
* Established new onboarding program, connecting online origination and enrollment to a client-centric, front-end onboarding series of events
* Integrated transaction data from QuickBooks to Consumer Hub, reinstating spending patterns through new Payment Reminder experience
